Sigrid - The Hype (2023) [Hi-Res]

06 OCTOBER 2023 (TORONTO, ON) - Inspired by everything from UK electronic pop to a Nashville trip this year, the Norwegian award winning pop star Sigrid today announces The Hype EP, a “short and snappy” insight into new creative ruination and a year of experimentation. At the beginning of 2023, the critically acclaimed global pop star found herself getting back to basics, writing new songs in studios from London to Oslo. Taking back the reins of the writing process; writing lyrics and melodies that felt connected to her roots as one of the biggest breakthrough Scandinavian pop stars of her generation, the 27-year-old has reflected on the past six years of being thrust into superstardom. “Ghost” lifted from the EP, hones in on Sigrid’s ability to write both a classic pop song that retains its power with and without huge pop production. Sigrid introduced us to her defiant pop with feminist anthem Don’t Kill My Vibe in 2017, which led to winning the prestigious BBC Sound of 2018 - the first Norwegian artist to do so - and last month revealed her first music since 2022’s critically acclaimed How To Let Go “The Hype”. “The Hype” is an expansive pop anthem that shows us everything we have come to love about the pop sensation, with gritty lyricism and melodies that don’t have an endpoint and keep rising. Asking the question: did I live up to the hype? Sigrid finds a universal feeling encapsulating revelations on career and relationship successes. This quick-witted power anthem is both tongue-in-cheek and blunt, a full circle moment from "Don’t Kill My Vibe", which was the beginning of Sigrid's Hype.

Tracklist:
1.01 - Sigrid - The Hype (3:35)
1.02 - Sigrid - Borderline (2:54)
1.03 - Sigrid - Ghost (3:34)
1.04 - Sigrid - Wanted It To Be You (2:59)